diff --git a/release/scripts/startup/bl_operators/anim.py b/release/scripts/startup/bl_operators/anim.py
index 61247f1ae1e..4f2642bbe7c 100644
--- a/release/scripts/startup/bl_operators/anim.py
+++ b/release/scripts/startup/bl_operators/anim.py
@@ -79,7 +79,7 @@ class ANIM_OT_keying_set_export(Operator):
         f.write("# Keying Set Level declarations\n")
         f.write("ks = scene.keying_sets.new(idname=\"%s\", name=\"%s\")\n"
                 "" % (ks.bl_idname, ks.bl_label))
-        f.write("ks.bl_description = \"\"\"%s\"\"\"\n" % ks.bl_description)
+        f.write("ks.bl_description = %r\n" % ks.bl_description)
 
         if not ks.is_path_absolute:
             f.write("ks.is_path_absolute = False\n")