diff --git a/cmd/flamenco-worker/main.go b/cmd/flamenco-worker/main.go
index d42be507..0cfd6393 100644
--- a/cmd/flamenco-worker/main.go
+++ b/cmd/flamenco-worker/main.go
@@ -24,6 +24,7 @@ import (
 	"projects.blender.org/studio/flamenco/internal/worker"
 	"projects.blender.org/studio/flamenco/internal/worker/cli_runner"
 	"projects.blender.org/studio/flamenco/pkg/sysinfo"
+	"projects.blender.org/studio/flamenco/pkg/website"
 )
 
 var (
@@ -296,8 +297,10 @@ func upstreamBufferOrDie(client worker.FlamencoClient, timeService clock.Clock)
 
 func logFatalManagerDiscoveryError(err error, discoverTimeout time.Duration) {
 	if errors.Is(err, context.DeadlineExceeded) {
-		log.Fatal().Str("timeout", discoverTimeout.String()).Msg("could not discover Manager in time")
+		log.Fatal().Stringer("timeout", discoverTimeout).
+			Msgf("could not discover Manager in time, see %s", website.CannotFindManagerHelpURL)
 	} else {
-		log.Fatal().Err(err).Msg("auto-discovery error")
+		log.Fatal().Err(err).
+			Msgf("auto-discovery error, see %s", website.CannotFindManagerHelpURL)
 	}
 }
diff --git a/pkg/website/urls.go b/pkg/website/urls.go
index 1b0df789..a8285cf7 100644
--- a/pkg/website/urls.go
+++ b/pkg/website/urls.go
@@ -5,6 +5,7 @@ package website
 const (
 	DocVariablesURL           = "https://flamenco.blender.org/usage/variables/blender/"
 	WorkerCredsUnknownHelpURL = "https://flamenco.blender.org/faq/#what-does-unknown-worker-is-trying-to-communicate-mean"
+	CannotFindManagerHelpURL  = "https://flamenco.blender.org/faq/#my-worker-cannot-find-my-manager-what-do-i-do"
 	BugReportURL              = "https://flamenco.blender.org/get-involved"
 	ShamanRequirementsURL     = "https://flamenco.blender.org/usage/shared-storage/shaman/#requirements"
 	WorkerConfigURL           = "https://flamenco.blender.org/usage/worker-configuration/"