diff --git a/web/README-static.md b/web/README-static.md
index 2add36a8..adb87978 100644
--- a/web/README-static.md
+++ b/web/README-static.md
@@ -10,10 +10,16 @@ executable, and served as static files via its web server.
 `static/emptyfile` exists just to make sure that `go:embed` inside `web_app.go`
 has something to work with, even before any static files have been built.
 
-# Running Flamenco Io locally
+# Running static flamenco.io site locally
 
-[Flamenco IO](https://www.flamenco.io/) runs off of [Hugo](https://gohugo.io/). Once Hugo is [installed](https://gohugo.io/getting-started/installing/), from the `web/flamenco-io-site` directory, start the server with:
+[Flamenco.io](https://www.flamenco.io/) runs off of [Hugo](https://gohugo.io/).
+
+Hugo is automatically installed when running `make with-deps`, but you can also [manually install Hugo](https://gohugo.io/getting-started/installing/).
+
+To locally run the site, from the `web/flamenco-io-site` directory, start the server with:
 
 ```
 hugo server -D
 ```
+
+Then visit https://localhost:1313/ in a webbrowser.