diff --git a/CMakeLists.txt b/CMakeLists.txt
index d5b6a64..11342ce 100644
--- a/CMakeLists.txt
+++ b/CMakeLists.txt
@@ -2,12 +2,6 @@ cmake_minimum_required(VERSION 3.2)
 
 project(Fruit VERSION 3.5.0 LANGUAGES CXX)
 
-set(FRUIT_IS_BEING_BUILT_BY_CONAN FALSE CACHE BOOL "This is set in Conan builds.")
-if("${FRUIT_IS_BEING_BUILT_BY_CONAN}")
-  include(${CMAKE_BINARY_DIR}/conanbuildinfo.cmake)
-  conan_basic_setup()
-endif()
-
 if (POLICY CMP0054)
     cmake_policy(SET CMP0054 NEW)
 endif()
@@ -125,19 +119,6 @@ include(GNUInstallDirs)
 add_subdirectory(configuration)
 add_subdirectory(src)
 
-if(NOT "${FRUIT_IS_BEING_BUILT_BY_CONAN}")
-  if("${CMAKE_BUILD_TYPE}" STREQUAL "Debug")
-    # Do not exclude these from "make all" in debug mode, they must build.
-    add_subdirectory(examples)
-    add_subdirectory(tests)
-  else()
-    add_subdirectory(examples EXCLUDE_FROM_ALL)
-    add_subdirectory(tests)
-  endif()
-
-  add_subdirectory(extras EXCLUDE_FROM_ALL)
-endif()
-
 install(DIRECTORY include/fruit/
   DESTINATION ${CMAKE_INSTALL_INCLUDEDIR}/fruit
   FILES_MATCHING PATTERN "*.h")
