diff --git a/.travis/release.sh b/.travis/release.sh
index 028ff6f20a..2d0cd8c040 100644
--- a/.travis/release.sh
+++ b/.travis/release.sh
@@ -2,11 +2,11 @@
 set -e
 
 echo "BUILD: $BUILD"
+RELEASE_VERSION=$(./mvnw -q -Dexec.executable="echo" -Dexec.args='${project.version}' --non-recursive org.codehaus.mojo:exec-maven-plugin:1.5.0:exec | tail -1)
+echo "RELEASE_VERSION: $RELEASE_VERSION"
 
 if [ "${BUILD}" = "deploy" ]; then
 
-RELEASE_VERSION=$(./mvnw -q -Dexec.executable="echo" -Dexec.args='${project.version}' --non-recursive org.codehaus.mojo:exec-maven-plugin:1.5.0:exec | tail -1)
-
 # Deploy to ossrh has already been done with the usual build. See build-deploy.sh
 
 # The site has been built before, the files have already been uploaded to sourceforge.