diff --git a/release/windows/installer/00.sconsblender.nsi b/release/windows/installer/00.sconsblender.nsi
index 1f2913f7f62..e5ebf8b2f64 100644
--- a/release/windows/installer/00.sconsblender.nsi
+++ b/release/windows/installer/00.sconsblender.nsi
@@ -70,7 +70,10 @@ UninstallIcon "[RELDIR]\00.installer.ico"
 
 Caption "Blender [VERSION] Installer"
 OutFile "[DISTDIR]\..\blender-[VERSION]-windows[BITNESS].exe"
-InstallDir "$PROGRAMFILES[BITNESS]\Blender Foundation\Blender"
+;InstallDir "$PROGRAMFILES[BITNESS]\Blender Foundation\Blender"
+; Install to user profile dir. While it is non-standard, it allows
+; users to install without having to have the installer run in elevated mode.
+InstallDir "$PROFILE\Blender Foundation\Blender"
 
 BrandingText "Blender Foundation | http://www.blender.org"
 ComponentText "This will install Blender [VERSION] on your computer."