The asset pipeline is a new feature introduced in Rails 3.1 using the "Sprockets":http://getsprockets.org/ engine. It allows developers to place design elements in +app/assets+ instead of +public+, there are many advantages to this. A big one is that they are now processed by Rails instead of your webserver, allowing you to use preprocessors like CoffeeScript, SCSS, or ERB. Another advantage is that your CSS and JavaScript is compiled into one file by default, this allows users to cache all the CSS and JavaScript data so your pages render faster. Not to mention how much cleaner your application will become.
The asset pipeline is easy to migrate to and use. There are a few things that you'll need to learn first, like where to place your files, how to create a manifest, and how to add any preproccesors if you desire.
You may find it useful to package certain assets with your gem. A good example would be the "pjax_rails":https://github.com/rails/pjax_rails/ gem. This gem bundles the latest "PJAX":https://github.com/defunkt/jquery-pjax library and some helper methods. If you take a look at the source of pjax_rails, you'll see that it bundles the assets in +lib/assets+ just the same way as you would in +app/assets+. Doing so allows pjax_rails to update JavaScripts without asking users to copy them into their public folder
If you want the user to load your JavaScript files in their template, you will have to ask them to add a directive to do so. Also avoid any common names such as +form_check.js+ instead try using +mygem/form_check.js+ so it's clear where it's coming from. This will also make it unlikely that your users will create a file with the same name causing the asset pipeline to choose the user's file over yours.
Sprockets is the engine that handles the asset pipeline in Rails 3.1 and above. Their official website is available at "http://getsprockets.org/":http://getsprockets.org/ and the source code is "available on github":https://github.com/sstephenson/sprockets.